They’re a British single-speed bike brand based in Cambridge. Started trading officially in the Summer of 2012 which couldn’t have been a better time. The cycling fervour after London 2012 and the Tour de France coming to town was amazing and needless to say: good for business. The bikes sold great but they got a little carried away with themselves on creating their new website, the branding and their limited business experience meant them finding themselves in a position of not being able to design the next models without funding and possibly the abrupt end to Quella. That’s when they found their first financial backers – by chance at a photoshoot that had been arranged using some of their bikes – and the point where it began to feel like a proper business. They moved into a proper workshop – an old chicken coup – and designed the Varsity Collection which still remains as one of their flagship ranges. Since then they’ve come a long way. They’ve worked with the likes of Ted Baker, Wiggle, Halfords, Coca-cola and a number of other celebs. They’ve sponsored the amazing StreetVelodrome cycling series (which you should definitely check-out) and attended cycling events all over the globe. They’ve even moved into bigger and better premises in Cambridge. They have a great team here at Quella and love what they do and hope that comes across with what they release to their valued customers.
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