Unlike others in the industry, they don’t have any fancy words to hide behind. Aventon’s story is simple: less talk, more do. And their mission has always been headstrong- superior quality, attention to detail, and hands-on manufacturing. They believe that, “if you put in love and build it, the fans will come.” Their history is best reflected by the man who built the brand: J.W. who, without missing a beat, went from college graduation to bike infatuation. So in 2013 he set out to create a entry level fixed gear frame that he felt was missing on the streets. Through bumps in the road, trial and error, and determination, Aventon was born. It did not take long before they were unsatisfied with third party suppliers, so they sought out to tackle that problem. If they couldn’t find a quality supplier, they just had to become one. No longer tethered by slow lead times and poor service, Aventon Bikes began building a strong team in both manufacturing and design. Today, they stand over 100 employees strong at both our factory and office level, with industry leading talents who share the same passion. It’s been a long road they’ve traveled. The bumps and scratches have made them who they are but innovation and creation will drive them forward. Push on.