This is our story
We want everyone to ride a good bike.
2014 is the year this baby was born. This idea blossomed into a passionate company well known by its customers and in its industry. With a growing team of enthusiastic marketing managers, developers and customer service heroes, we work on a daily basis to get you the perfect bike, part, accessories or clothing to your collection.
Our team has one major goal : Keep you riding
Founded by Axel Dekker in August 2014
We do not only love bikes, we love our customer
We believe that everyone should be able to ride an amazing bicycle. We are very proud of our culture, collection and the quality that we can guarantee to our customers. We strive to connect with our customers instead of seeing them as just our customer. We want our customers to be happy with their purchase and feel the energy that we have for this amazing product. Our team of designers, developers, customer service experts and marketeers are on a quest to make your experience the best you ever had.
Days Since Launch